ABOUT CRUSH

You may not be old enough to remember, but there was a time when air fresheners reigned supreme. Yes, yes—the time was the 1980s, when you needed to wear tight leather pants to be in a rock ‘n roll band, when neon colors felt new, and when noisy “muscle cars” overtook urban streets with the sweet smell of coconut pouring out of the interior.

Something new...

We, at Crush, wanted to revive this good-smelling trend, by creating fun, dual-purpose floor mats that would just as much keep your floors clean, as they would keep your space smelling nice. Gone are the days of hanging strange little objects from your rearview. It’s time for you to Crush!

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Sustainable to our core.

Crush is a sub-brand of Simplifyber—a company that creates shaped, sustainable materials, for applications within the Automotive, Consumer Goods, and Footwear industries. But, why would we ever create floor mats? And, why would we ever create scented floor mats?

Over and over again, we got requests for scented offerings from our B2B partners. So we embarked on a journey to implement scent within our materials! This paved the way for new avenues of exploration, and—before we knew it—Crush was born!

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